I stumbled on the concept of Superpixels when reading Glen Allsopp’s work.

I refer to anything that adds a little personality to a website as Superpixels.

These add a little magic to a website, leaving little breadcrumbs for a detail-oriented reader to find (and ultimately, these make your brand memorable).

Glen created a video running through some incredible examples:

https://youtu.be/HlGQJWxZoak?si=v1QOIkNBZzNyQJ8U

A couple more examples: Social Proof in the Nav Bar

Health.com puts social proof at the top of the blog homepage:

As does Lifewire.com (and many other large brands):