<aside> 💡 Content Design Definition:

The structure, look, and feel of how content is served to readers. It covers everything from readability to the hierarchy of information served.

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Content design has three objectives:

• Improve accessibility of value.
• Improve desire to consume content.
• Improve the deliverability of your message.

This is a broad topic to get your teeth into and takes time to perfect.

Let's start with structure.

✅ Clear, User-Friendly Content Structure

I use these 4 tips to prioritize my reader's busy schedules without any of my message getting lost.

1/ Be MECE

The Mutually Exclusive, Collectively Exhaustive (MECE) framework dictates that the "optimum" arrangement of information is exhaustive without repeating itself.

MECE allows you to present information in a logical, followable way, with clean buckets of analysis dedicated to each part of an argument.

We can leverage this in our blog content to increase each article's value to the reader.

Here's what MECE content looks like:

https://codahosted.io/docs/IA-i-6qHd3/blobs/bl-mGzevAI831/2bc7dfb77df87780933b4e2817b0771fb03507f8258b51884fbe57d07dc817f865035b5398eb57a672c7be310110db8f05fdc942180377ee64d82eb1c2c3e4a1e5f56b76b595c681ee6875a59f69dd46b91fc60bd5988a3bf8a272e5a0a99f2729bec198

Animalz graphic on MECE for content

When you start a blog post with:

• H2: "What is X?"
• H2: "Why X is important"

It's highly likely that you've offended the MECE rule already. How do you explain what something is, without explaining why its uses and why those are important?